As many video styles as there are ideas

I attended a panel discussion on Kickstarter campaigns last night that included five people who managed to pull off very successful crowdfunding campaigns. Unfortunately, the organizers only selected people who had raised money for consumer projects so there was a bit of a lack of diversity in that respect. It was, nonetheless, useful to see five successes lined up next to each other.

The event began with a screening of each panelist’s video and it was a testament to their quality that I managed to sit through the entire 15-minute mini-pitch video film festival.

Two takeaways: (1) The videos were uniformly strong and compelling suggesting a correlation between quality of video and magnitude of success. (2) The videos were not at all uniform in their style and tone suggesting that there are lots of ways to play around with the basic formula.

So, what is the formula for success?