[….KT note: Condensed because it was getting unwieldy, hope Tumblr can add in some way to expand/condense threads with + signs soon
But again, we’re talking about a show that already had a lot of brand equity and goodwill going into today’s announcement. To that end, this bit in Maura Johnston’s similarly worded post is important although I disagree with the sentiment:
4. Focusing on “the positive” in this case means supporting the old methods of bringing culture to market and applying a DIY smokescreen, instead of thinking critically about and actually changing the method by which that happens. If that makes you happy, then, go on with your bad self, but I thought the internet would provide some paths that weren’t so dependent on old models in order to succeed.
I would like to see the Entertainment Industry change but it isn’t going to happen overnight and it isn’t going to happen Just Because The Internet. There is too much money and too much power entrenched in the old way of doing things. All of this Not Change you see happening is that power putting up a really well funded political, legal, and technical fight. Yes, Veronica Mars is a project for an already famous show, but its Kickstarter success still changes the conversation about how TV and film gets made.
But back to fatmanatee’s post: the success of the Marshmallows does nothing for unknown, unconnected creators on Kickstarter unless Kickstarter can get the backers of its high profile projects to discover some of the lesser known but equally intriguing small projects. That sort of thing has to be planned and programmed. It doesn’t just happen through the implementation of a Discover page with a few carousels of local and staff pick recommendations. This happens through building a backer community that celebrates their continued involvement while fostering a culture of discovery.
The good news is that if anybody has a head start on figuring this sort of thing out, it’s Kickstarter.